The Three-Second Pitch That Works at a Crowded Book Fair

A crowded fair only gives you three seconds. Here is how to make those three seconds count.

Reveal Parties That Convert: What to Post Before, During and After

Excitement and sales aren't the same thing. Here is what to post at each stage of a reveal so one actually leads to the other.

What to Say When Nobody Stops at Your Table (And What Not To)

What you say in the first few seconds either invites someone in or sends them straight past. Here is the difference.

How to Turn One Event Into a Week of Content

One event happened once. The content from it doesn't have to stop after one post.

What Bookstores Wish Indie Authors Knew Before Asking for a Visit

A bookstore's silence after your visit request usually has a reason, and it's rarely about your book.

How to Choose Which Book Fairs Are Worth Your Table Fee

The first hour after a reveal decides more than most authors realise, and most reveals lose it before anyone notices.

Why Most Indie Cover Reveals Fall Flat in the First Hour

The first hour after a reveal decides more than most authors realise, and most reveals lose it before anyone notices.

How to Turn a Dead Bookstore Slot into a Sold-Out Signing

Nobody hands you a good signing slot. Here is how to build one out of whatever slot you actually get.

The Event Photo Mistake That Kills Your Social Reach Before You Post It

The caption isn't what's holding your event post back. The photo decided that before you even started typing.

What Actually Happens at a Writing Retreat (Beyond the Instagram Version)

The photos show a quiet desk by a window. What actually happens at a writing retreat looks a little less polished, and a lot more useful.

The Book Fair Booth Layout That Stops Foot Traffic Cold

Your table layout is talking before you are, and most of the time it's saying the wrong thing.

The Book Signing Mistake That Empties a Table in Under Ten Minutes

One small habit at the signing table sends readers walking away in seconds, and it's easier to fall into than most authors realise.