Why Your Event Recap Posts Get Less Reach Than Your Event Teasers

The teaser got people curious. The recap, somehow, gets far less attention, and the reason isn't bad luck.

How to Plan a DIY Writing Retreat on an Indie Author Budget

A proper retreat doesn't need a proper budget. Here is how to build one yourself for a fraction of the cost.

The Bookstore Visit Follow-Up Email That Gets You Rebooked

The visit is over, but the email you send next decides whether you're ever asked back.

What to Do When Your Author Talk Has an Audience of Three

Three people in the room can still be a worthwhile evening, if you know what to actually do with it.

The Three-Second Pitch That Works at a Crowded Book Fair

A crowded fair only gives you three seconds. Here is how to make those three seconds count.

Reveal Parties That Convert: What to Post Before, During and After

Excitement and sales aren't the same thing. Here is what to post at each stage of a reveal so one actually leads to the other.

What to Say When Nobody Stops at Your Table (And What Not To)

What you say in the first few seconds either invites someone in or sends them straight past. Here is the difference.

How to Turn One Event Into a Week of Content

One event happened once. The content from it doesn't have to stop after one post.

What Bookstores Wish Indie Authors Knew Before Asking for a Visit

A bookstore's silence after your visit request usually has a reason, and it's rarely about your book.

How to Choose Which Book Fairs Are Worth Your Table Fee

The first hour after a reveal decides more than most authors realise, and most reveals lose it before anyone notices.

Why Most Indie Cover Reveals Fall Flat in the First Hour

The first hour after a reveal decides more than most authors realise, and most reveals lose it before anyone notices.

How to Turn a Dead Bookstore Slot into a Sold-Out Signing

Nobody hands you a good signing slot. Here is how to build one out of whatever slot you actually get.