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Why Most Book Launch Calendars Fail (And What to Do in the Final 72 Hours Instead)

Why Most Book Launch Calendars Fail (And What to Do in the Final 72 Hours Instead)

Launch calendars look organised on paper, but most fall apart days before publication. Here's what indie authors should do instead once the real countdown starts.

#book discovery

5 min read

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Why Your Event Recap Posts Get Less Reach Than Your Event Teasers

Books & Culture

Why Your Event Recap Posts Get Less Reach Than Your Event Teasers

The teaser got people curious. The recap, somehow, gets far less attention, and the reason isn't bad luck.

5 min read

17

How to Plan a DIY Writing Retreat on an Indie Author Budget

Books & Culture

How to Plan a DIY Writing Retreat on an Indie Author Budget

A proper retreat doesn't need a proper budget. Here is how to build one yourself for a fraction of the cost.

5 min read

15

The Bookstore Visit Follow-Up Email That Gets You Rebooked

Books & Culture

The Bookstore Visit Follow-Up Email That Gets You Rebooked

The visit is over, but the email you send next decides whether you're ever asked back.

5 min read

15

What to Do When Your Author Talk Has an Audience of Three

Books & Culture

What to Do When Your Author Talk Has an Audience of Three

Three people in the room can still be a worthwhile evening, if you know what to actually do with it.

5 min read

16

The Three-Second Pitch That Works at a Crowded Book Fair

Books & Culture

The Three-Second Pitch That Works at a Crowded Book Fair

A crowded fair only gives you three seconds. Here is how to make those three seconds count.

5 min read

21

Reveal Parties That Convert: What to Post Before, During and After

Books & Culture

Reveal Parties That Convert: What to Post Before, During and After

Excitement and sales aren't the same thing. Here is what to post at each stage of a reveal so one actually leads to the other.

5 min read

14

What to Say When Nobody Stops at Your Table (And What Not To)

Books & Culture

What to Say When Nobody Stops at Your Table (And What Not To)

What you say in the first few seconds either invites someone in or sends them straight past. Here is the difference.

5 min read

20

On Attitude to Money

On Attitude to Money

“It’s the character of money to corrupt the ardent, tease the vacillating and curse the indifferent. That way, there seems to be no escape for man from money. You’re damned if you have it and accursed for the lack of it”. What is more, by way of showing an escape route to his bride Vidya, he cautioned her; “make money the measure and you are in for trouble dear.”

#social issues #peer presure #social isues

5 min read

10

How to Turn One Event Into a Week of Content

Books & Culture

How to Turn One Event Into a Week of Content

One event happened once. The content from it doesn't have to stop after one post.

5 min read

18

Solo Writing Retreat vs Group Retreat: What Each One Is Really For

Community Voices

Solo Writing Retreat vs Group Retreat: What Each One Is Really For

A solo retreat and a group retreat aren't two versions of the same trip. They're built for two different kinds of stuck.

5 min read

15

What Bookstores Wish Indie Authors Knew Before Asking for a Visit

Books & Culture

What Bookstores Wish Indie Authors Knew Before Asking for a Visit

A bookstore's silence after your visit request usually has a reason, and it's rarely about your book.

5 min read

16

The Author Talk Structure That Keeps a Room Listening

Community Voices

The Author Talk Structure That Keeps a Room Listening

A table fee is easy to pay and easy to lose. Here is how to tell, before you commit, which fairs are actually worth it.

5 min read

17

How to Choose Which Book Fairs Are Worth Your Table Fee

Books & Culture

How to Choose Which Book Fairs Are Worth Your Table Fee

The first hour after a reveal decides more than most authors realise, and most reveals lose it before anyone notices.

5 min read

17

Why Most Indie Cover Reveals Fall Flat in the First Hour

Books & Culture

Why Most Indie Cover Reveals Fall Flat in the First Hour

The first hour after a reveal decides more than most authors realise, and most reveals lose it before anyone notices.

5 min read

17

How to Turn a Dead Bookstore Slot into a Sold-Out Signing

Books & Culture

How to Turn a Dead Bookstore Slot into a Sold-Out Signing

Nobody hands you a good signing slot. Here is how to build one out of whatever slot you actually get.

5 min read

17

The Event Photo Mistake That Kills Your Social Reach Before You Post It

Books & Culture

The Event Photo Mistake That Kills Your Social Reach Before You Post It

The caption isn't what's holding your event post back. The photo decided that before you even started typing.

5 min read

17

What Actually Happens at a Writing Retreat (Beyond the Instagram Version)

Books & Culture

What Actually Happens at a Writing Retreat (Beyond the Instagram Version)

The photos show a quiet desk by a window. What actually happens at a writing retreat looks a little less polished, and a lot more useful.

5 min read

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