There is a persistent myth that self-publishing is a modern shortcut, a side door into an industry whose main entrance is guarded by agents and acquisition committees. The truth is almost exactly the reverse. Some of the most famous, most beloved, and most commercially successful books ever written were published independently first, often because the traditional industry of their day said no. The history of indie publishing is not a footnote to literary history. In many ways, it is literary history.
Here are the most famous indie books of all time, and what each one proves about the path their authors chose.
Leaves of Grass by Walt Whitman
In 1855, an unknown printer and journalist named Walt Whitman typeset much of his own poetry collection by hand, paid for the printing himself, and released roughly 795 copies of a slim green volume that no established publisher would have touched. Leaves of Grass went on to become arguably the most influential book of poetry in American history, and Whitman kept revising and republishing it himself for the rest of his life. The lesson has never changed in the 170 years since: the work the industry does not yet understand is often the work that ends up defining it.
A Christmas Carol by Charles Dickens
Even the most famous novelist of his era went indie when it mattered. Frustrated with his publisher after disappointing sales of Martin Chuzzlewit, Dickens financed the publication of A Christmas Carol himself in 1843, paying for the production and taking the profits directly rather than accepting a standard arrangement. The book sold out its first printing by Christmas Eve and has never been out of print since. It remains one of history's clearest examples of an author betting on his own work when the industry's terms did not suit him.
The Tale of Peter Rabbit by Beatrix Potter
After multiple publishers rejected her illustrated story about a disobedient rabbit in Mr. McGregor's garden, Beatrix Potter printed 250 copies herself in 1901 and gave them to family and friends. The private edition generated enough attention that Frederick Warne & Co, one of the publishers who had originally turned her down, reversed course and published it commercially the following year. Peter Rabbit went on to sell tens of millions of copies and launch one of the most enduring franchises in children's literature, all because its author declined to accept rejection as a final answer.
The Joy of Cooking by Irma Rombauer
In 1931, a recently widowed St. Louis housewife named Irma Rombauer used part of her modest savings to self-publish a cookbook, hiring a local printing company to produce three thousand copies. The Joy of Cooking became the most successful cookbook in American history, passed down through generations and still in print nearly a century later. It is a reminder that indie publishing has never been limited to fiction, and that a book written to genuinely serve its readers can outlast almost anything.
The Celestine Prophecy by James Redfield
James Redfield famously sold the first copies of his spiritual adventure novel out of the boot of his car, self-publishing in 1993 after failing to find a traditional home for it. Word of mouth did the rest. The book became a phenomenon, was picked up by Warner Books, and spent over three years on the New York Times bestseller list. Whatever one thinks of the book itself, its publishing story remains one of the great proofs that readers, not gatekeepers, ultimately decide what becomes a bestseller.
Eragon by Christopher Paolini
Christopher Paolini began writing Eragon at fifteen, and his family's small publishing company released it themselves in 2002, with Paolini touring schools and libraries in costume to sell copies. A chance discovery by novelist Carl Hiaasen, whose stepson picked up a copy, led to a deal with Knopf, and the Inheritance Cycle went on to sell tens of millions of copies worldwide. It remains one of the most famous examples of a family betting entirely on a young author's work, and winning.
The Shack by William P. Young
Written originally as a private gift for his children, William P. Young's novel was rejected by both religious and secular publishers before he and two friends founded a tiny operation called Windblown Media to publish it themselves in 2007. Driven almost entirely by word of mouth, The Shack sold millions of copies, topped the New York Times bestseller list, and eventually became a Hollywood film. Few books demonstrate more clearly that a story the industry cannot categorise can still find an enormous audience on its own.
Still Alice by Lisa Genova
Neuroscientist Lisa Genova spent years being told that her novel about a Harvard professor's early-onset Alzheimer's had no market, so she self-published it in 2007 and promoted it herself, one reader and one book club at a time. Simon & Schuster eventually acquired it, the novel became a long-running New York Times bestseller, and the film adaptation won Julianne Moore an Academy Award. Genova's story has become a touchstone for authors writing about subjects the industry considers too difficult or too niche.
Wool by Hugh Howey
Hugh Howey published Wool as a standalone short story on Kindle Direct Publishing in 2011 while working in a bookshop, and reader demand alone pushed him to expand it into the Silo series. Howey famously kept his ebook rights even after signing a print-only deal with Simon & Schuster, a nearly unheard-of arrangement at the time, and the series later became a major television adaptation. Wool is widely regarded as the book that proved the modern self-publishing model could produce genre fiction of the highest calibre, on the author's own terms.
The Martian by Andy Weir
Perhaps the most famous indie success story of the modern era, The Martian began as free chapters posted on Andy Weir's personal website for a small audience of science enthusiasts. When readers asked for an easier way to read it, he put it on Kindle for 99 cents, the lowest price the platform allowed. It shot up the science fiction charts, was acquired by Crown, and became a bestselling novel and an Oscar-nominated film. Weir had been rejected by literary agents for years. His readers, it turned out, disagreed with them.
What All These Books Prove
Strip away the different centuries and genres, and the pattern underneath these stories is remarkably consistent. In every case, an author believed in a piece of work the industry of their day had no room for, took on the risk and labour of publishing it themselves, and trusted readers to be the final judges. Sometimes traditional publishing caught up later, and sometimes it never needed to. Either way, the books found their readers because the authors refused to wait.
That same story is unfolding right now, in every genre, among independent authors whose names you have not heard yet. Indie Reading Community exists to shorten the distance between those authors and the readers looking for them. Browse our book listings to discover independent books before the rest of the world catches on, read author interviews with the writers taking the same bet Whitman and Weir once took, and join a community forum where readers are already championing the next famous indie book of all time.